Kapsul

Platform and Positioning

Kapsul was born on Kickstarter as the first connected, smart a/c window unit. We brought the brand to life by developing its platform, positioning, copy, and guidelines. The team produced a full suite of deliverables including a website, connected app, product renders, and brand photography.

Results

Kapsul was set up to move from a single product on Kickstarter to a fully realized brand.

Work

Brand Strategy

Design

Copywriting

Role

Art Director

Visual Designer

Copywriter

Made with the team at Envoy: Austen Ezzell, Megan Gray, Soren Iverson, Chris Kalafatis.

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Kapsul was set up to move from a single product on Kickstarter to a fully realized brand.