NuFace

More Than Skin Deep

Social media platforms and content creators changed the beauty industry landscape and new, fresher competitors emerged to engage younger audience. The change in
the device’s design to innovate technology forced the hand of a digital rebrand and need for an updated commerce experience.

Results

The redesign of packaging and product increased market saturation, while a redesign of the e-commerce website 23% increase in conversion rate in the first 6 months.

Work

Brand Strategy

Art Direction

E-Commerce

Redesign

Role

Art Director

Designer

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The redesign of packaging and product increased market saturation, while a redesign of the e-commerce website 23% increase in conversion rate in the first 6 months.