Public Rec FW23

Brand Design + Creative Direction

The Fall/Winter 2023 content shoot needed to be able to flex for multiple campaigns, print catalog, email marketing, website, social, and in-stores. I concepted and produced the photoshoots, from casting to styling to on-set art direction and post-production. The shoots generated both campaign and evergreen assets for a high volume of marketing needs, most notably the 24-page print catalog I designed and produced that went to 600k+ lapsed buyers.